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THE MARKET: Warby Parker Opens First Flagship

projectnylv:

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The folks at Warby Parker have opened the brand’s first flagship store in SoHo and let us be the first to tell you, this is no ordinary retail space.

The store takes inspiration from old-world libraries and features rolling ladders, mid-century furniture, a chic on-site eye exam station, and stacks on stacks of books that are also available for purchase. GQ caught up with Neil Blumenthal, one of Warby Parker’s four founders, to discuss the brand’s new feat. Gather his insight HERE

Congrats to the @warbyparker team. Looks like a great store can’t wait to visit this summer.

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produced by Thomas Brenneck 

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